The shelves at your local retail stores are jam-packed with different products from different brands. If you want your products to catch the eyes of consumers, they’ll need to stand out from the rest of the crowd.
For a product that grabs and holds people’s attention, follow these tips on how to make your product stand out on the shelf.
Know Your Audience
Understanding your audience is crucial to selling your product. You’ll want to speak to them not just through the actual product, but through the way you market and sell it.
Knowing your target demographic can help you pick and choose the type of retailers to carry your products. If you’re selling a food or drink product that’s geared towards active, healthy individuals, you probably won’t want to stock it at a convenience store or gas station. It’s better to sell your products at a store that promotes the exact same qualities as your brand. Whole Foods or a store that caters towards vegan or gluten-free people, in this case, would make for a better choice.
Have an Eye-Catching Design
Another way to make your product stand out on the shelf is to make sure it has an eye-catching design. A customer that has never purchased your product before only has one thing to judge it by—it’s appearance. Outfitting your products with attractive, eye-catching packaging is a must. While a professional design might cut into your initial profit, it’s an investment that can lead your company to great success in the future.
Your packaging should be informative, yet unique. Try to steer clear of cheap, generic designs with basic fonts, minimal color, and a lack of brand identity. Catch your customers’ eyes with big, bold visuals. Include a picture of your product on the packaging, or opt for a colorful, abstract design. To really stand out, you can incorporate unique design elements into your packaging. Give it three-dimensional letters, an interesting, practical shape, or anything else that might catch your customers’ attention. By coming up with fun and unique ways to improve your cosmetic packaging, you can create a product that stands out from the competition.
Consider the Location
Your product isn’t the only thing that has to draw a customer’s attention. While you might not always have full control of the location and appearance of your product’s display, these factors play an important role in influencing a customer’s decision-making process.
The design of a display should suit your product and appeal to your brand’s target audience. If you’re selling products geared towards football fans, you wouldn’t want a display that’s decked out with cut-outs of famous baseball players.
Location dramatically impacts your product’s visibility. Integrating your product into key decision points—places where the consumer makes their final choice on what to purchase—can help you maximize sales. These integral locations include the front of the store, main isle, the department your product is usually sold, and the register.
Pairing your items with complementary products is another clever way to drive sales. If you sell wine glasses, for example, you’ll probably want your product placed somewhere close to the liquor aisle.