Shawna (Kelsch) Lucas has rejoined Space Coast Magazines stepping into the former role she held as Publisher of Space Coast Living Magazine.
A seasoned reporter and editor, Ms. Lucas previously held this title for the magazine from 2015 to 2017 after working up from positions as editorial assignment editor and client interface and accounts manager. She left SCB Marketing in 2017 to care for family and pursue personal interests.
“I’ve known for a while that I wanted to get back to work. I was waiting for the right opportunity and this feels like I’m coming back home, she said.
Space Coast Magazines, which owns Space Coast Living, Space Coast Business and Space Coast Health, and produces Discover the Space Coast and Parade of Homes, in addition to a number of other custom and specialty publications, is in the midst of a strategic rebuilding and rebranding campaign.
“Bringing Shawna’s vision and passion back to the publication will jointly help to strengthen and broaden the appeal of Space Coast Living, and will also help ensure growth among the many other projects and publications we manage and own,” said Eric Wright, President of Space Coast Magazines and Publisher of Space Coast Business magazine.
Ms. Lucas brings more than 30 years of marketing, client management, editorial and journalism experience across multiple platforms in various business sectors, including news, print and online publications and the healthcare industry, and was an industry leader in developing multi- level platform marketing avenues for travel/resort and cruise line companies.
Ms. Lucas has lived in Brevard County since 2000, was a founding member of National Health Review Magazine and former reporter at Florida Today covering local news, dining, healthcare and more. From 2005 to 2017 she managed a portfolio of private clients and managed a health initiative in four Central Florida counties for children’s health for the Blue Cross/Blue Shield Foundation of Florida.
She holds dual degrees in Journalism and Sociology from the University of Miami and was an inaugural scholar at the Freedom Forum’s Diversity Institute at Vanderbilt University in Nashville in 2002.
Managing Editor Sara Santora has accepted a position as an editor for a digital media company in Washington, D.C, and is fulfilling a lifetime dream of living and working near our nation’s capitol.
“Sara’s work has laid a solid foundation for the refresh of Space Coast Living magazine and we wish the best as she follows her heart into a dynamic new position,” said Mr. Wright.
Ms. Lucas can be reached directly via cell at 321-537-5591 or email