PepsiCo Meets with Sharpton Over DEI Rollbacks, Future Action Pending
By Stacy M. Brown, BlackPressUSA.com Senior National Correspondent
Rev. Al Sharpton met Tuesday morning with PepsiCo leadership at the company’s global headquarters in Purchase, New York, following sharp criticism of the food and beverage giant’s decision to scale back nearly $500 million in diversity, equity, and inclusion (DEI) initiatives. The more than hour-long meeting included PepsiCo Chairman Ramon Laguarta and Steven Williams, CEO of PepsiCo North America, and was held within the 21-day window Sharpton had given the company to respond. Sharpton was joined by members of the National Action Network (NAN), the civil rights organization he founded and leads. “It was a constructive conversation,” Sharpton said after the meeting. “We agreed to follow up meetings within the next few days. After that continued dialogue, NAN Chairman Dr. W. Franklyn Richardson and I, both former members of the company’s African American Advisory Board, will make a final determination and recommendation to the organization on what we will do around PepsiCo moving forward, as we continue to deal with a broader swath of corporations with whom we will either boycott or buy-cott.”
Sharpton initially raised concerns in an April 4 letter to Laguarta, accusing the company of abandoning its equity commitments and threatening a boycott if PepsiCo did not meet within three weeks. PepsiCo announced in February that it would no longer maintain specific goals for minority representation in its management or among its suppliers — a move that drew criticism from civil rights advocates. “You have walked away from equity,” Sharpton wrote at the time, pointing to the dismantling of hiring goals and community partnerships as clear signs that “political pressure has outweighed principle.” PepsiCo did not issue a statement following Tuesday’s meeting. The company joins a growing list of major corporations — including Walmart and Target — that have scaled back internal DEI efforts since President Donald Trump returned to office. Trump has eliminated DEI programs from the federal government and warned public schools to do the same or risk losing federal funding. Sharpton has vowed to hold companies accountable. In January, he led a “buy-cott” at Costco to applaud the retailer’s ongoing DEI efforts and announced that NAN would identify two corporations to boycott within 90 days if they failed to uphold equity commitments. “That is the only viable tool that I see at this time, which is why we’ve rewarded those that stood with us,” Sharpton said.
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